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Peugeot use Toy Story to promote their MPV’s

Sep 102010

Peugeot and Toy Story

Peugeot have joined forces with the makers of Toy Story 3 to create a feature length cartoon to promote their family range car. This includes the award winning Peugeot 5008 and stylishly practical Peugeot 308 SW. A press release dated 21st June 2010 outlines the following:

To mark the occasion of the third phase in the adventures of Woody and Buzz Lightyear, Peugeot invites the characters from Disney’s famous cartoon to feature in its forthcoming advertising campaign for its range of family cars.

Peugeot join forces with Toy Story 3 to promote MPV's

The Pixar studio creative artists therefore turned to their drawing boards to dream up new stories and produce exclusive animation for an advertising spot that will reproduce the world of the film. The close collaboration between the Disney·Pixar studio teams has resulted in a campaign that blends humour, innovation and family, all values shared by the two brands, rolled out in a multimedia scheme. Thus, Woody, the intrepid cowboy, toys with the modular design of the 5008 compact MPV in an advertising film, while Buzz Lightyear and his associates will be seen in poster, press and POS advertising campaigns for the Partner Tepee, 308 SW and the 807 MPV.

These advertisements will be shown in over 18 countries throughout the summer, depending on when the film is released in the cinema (14th July in France).

‘Disney and Peugeot have common foundations of know-how, emotion and a very strong sense of heritage. That is why the partnership was a logical outcome, with the support of the Casablanca agency. Our aim, through this scheme, is to associate the Disney values with our Marque around the range of family cars” states Isabel Salas Mendez, responsible for Peugeot Sponsorship and Partnerships.

“We are very proud of this partnership, which totally symbolises what we want to offer brands: genuine integration, a pooling of expertise, common values for a winning partnership” confirms Nicolas Roux, Director of production and partnerships. Press contact www.peugeot-pressepro.com

Peugeot 807 – 7 Seater

News 2 Responses »

Aug 272010

The very affordable and reliable 7 seater MPV from Peugeot entitled the 807 allows for great access because of its stylish sliding doors. The Peugeot 807 is well known for its roomy interior however rear seats do not fold flat and the 807 is slightly dated compared to the newer models available on the market. The Peugeot 807 MPG ranges from 29MPG to 42 MPG depending on what model you purchase and second hand models can be purchased for as low as £4,000. To read more about the incredibly versatile and popular Peugeot 807 MPV with 7 seats click here.

Peugeot 807 | Peogeot 807 | Peugeot | 7 Seater

Peugeot 308 SW 7 Seater Estate

News 2 Responses »

Aug 262010

The Peugeot 308 SW is a 7 seater estate car which is incredibly versatile. When the full 7 seats are removed, the boot of the 308 SW is extremely spacious and can easily carry huge amounts of luggage and other cargo. When all the seats are required, the extra back seats allow for a large family to sit comfortably in the car with a good ride. A good range of engines also make this 7 seater car a highly economical choice. To read more click here.